There’s evidence around us every day of the importance of self-belief. For example, Norwich City are on a great run of football results currently and you can see the belief building and getting stronger in the manager, coaches, players and even the fans too. It’s not just in sport where self-belief is crucial to performance though, it has the same impact on each of us in our day to day lives.

If one of the leading supermarkets sold Self Belief by the box, we’d all be dragging cases of it out to our cars. It would be such a popular product, businesses would be doing ‘buy one but don’t get another one free, buy that as well if you’re so keen’ promotions. And it’d still fly off the shelves. £5, £10, £20, £50 a box. £100 a box. All gone, come back tomorrow.

Why is it so desirable?

Simple, because we want to feel good about ourselves, we want to feel valuable, worthy and capable of accomplishment. If we could only just go out there and buy it for ourselves, we wouldn’t have to work on building it ourselves.

Having strong self-belief in yourself is a wonderful thing. It can and it will move mountains. It can certainly help you climb one.

Susan Harper Todd reached the summit of Everest in 2014. And against significant odds. Not because of who she was, or, indeed, anything to do with her at all. Everest is a deadly peak. Climbing it is not easy, in fact it’s hugely dangerous and very difficult. Windows of opportunity to reach its peak are rare and fleeting. There are also many who, once they got to top never lived to tell the tale of how they did so.

Enough to put anyone off really. It really is, genuinely, difficult. Not only physically but financially and politically. No-one is going to have a pop at you if you decide that Everest isn’t your Everest.

But she did it. She speaks of how her guides’ belief in her gave her the belief in herself to achieve the impossible, writing, “…We are not meant to struggle through life alone. It isn’t a sign of weakness to ask for help. My experience taught me that when two people work together in this way, it can catapult you to levels of achievement that you would never have believed possible. Why settle for mediocrity when you can have the best, the biggest or the highest? After all, the danger is not in aiming too high, but in aiming too low and achieving it. You really don’t know what you can do until you try.

THAT’S self-belief. From someone who, if you look at it logically, had no right to climb that mountain. Yet she defied all those odds, all the doubters, initially including herself. But did it anyway. And when someone achieves something as remarkable as that, you know and you simply cannot deny the power of self-belief anymore.

You can only deny that you don’t believe in yourself. Not that you can’t do or achieve what you are looking to do. That’s not your obstacle. Your attitude is.

So how do you change it, how do you create belief in yourself and your ability, your power to be able to do whatever you want to do? You may not want to do what Susan Harper Todd did. But, like her, you, me, and everyone else-we all have our own mountains to climb.

The first step is thinking about ourselves constructively, thinking that we can do it.

Here are a couple of pointers.

It’s important to realise that self-belief and the amount of it you have isn’t defined, it isn’t set in stone and immovable. It is, like everything else we do in life, flexible, open to interpretation and change. Tap into your inner child. They are, after all, not restricted by a sense of what they can or can’t do. When you ask a five year old what he or she wants to be when they grow up and they say an actor, an actress, an astronaut or a doctor, they believe it. We as adults and our negative influence are the reason they might grow up with doubt in their minds.

Shouldn’t “you can’t possibly do that” be one of the very worse things we can say to our children? Believe in them for them. And take a little bit of that for yourself as well.

“It’s exciting you’re going to walk on the moon one day. Just as it is that I am going to have a career change and become a paramedic”.

Easy. And if you still don’t believe me, ask your nearest five year old.

But if you still have doubts, then get yourself a coach. And no, I don’t mean hire one. Be your own life coach. Who could possibly be better, who knows you as well as you do? You’re the natural choice so book some time with yourself.

Look in the mirror. Take a long look at that person looking back at you. Believe in yourself, tell yourself you can do it, that you have all that it takes to achieve whatever you want. Say it to yourself over and over and over again, say it until you can see that person you are looking back saying it back to you.

That’s the moment you’ll start to believe in yourself, it can be that simple. Remember, you are the only person you take everywhere with you, you are the only person you always listen to…so start giving yourself the personal encouragement to succeed. Only you are stopping yourself from doing it. No-one else and nothing else.

Once you realise that, just like Norwich City’s improved results even Everest could be yours for the taking.